A lone cookie remains on the plate… can you resist temptation?

Grab a cuppa, and settle in for this week’s MondayMotivator.

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MondayMotivator — Responsibility

Picture credit: geekalerts.com/the-last-cookie-t-shirt

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Self-discipline is doing what you know you should do, when it should be done, whether you want to or not.

When I started the Monday Motivator it was a self-discipline exercise. I would tell people I send a motivational email every Monday morning by 9am. So I would either have to have it done by Sunday evening, or be up very early on Monday, to have it completed by 9am.

I have noticed that by doing this one self-discipline exercise it has affected the rest of my life. That is not to say I don’t procrastinate at times, but I’m getting better at not doing it.

What self-discipline exercise do you use to keep chipping away towards your goals?

The following are some steps you can take to develop self-discipline.
• Start with small things – clean your desk, tidy your room/office
• Organise yourself – have a daily to-do list, if you don’t control your time it and everything else will control you
• Be on time – this is an easy one
• Finish what you start – the most important key to self-discipline
• Do the hardest things first – if you do the easy unimportant things first you will run out of energy to complete the most important tasks.

Have a terrific day, and think about a self-discipline exercise you can do to get the most out of your week, so you can enjoy your weekend.

Glenn “Can resist the last cookie” Edley

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Do YOU take responsibility for your actions?

Grab a cuppa, and settle in for this week’s MondayMotivator.

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MondayMotivator — Responsibility

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Do you take responsibility for your actions? What difference would it make to your success if you did?

When you don’t accept responsibility it can slow your progress down, because you can become:
• Fearful about taking risks or making decisions.
• Unsuccessful at the projects you take on.
• Unsuccessful in personal relationships.
• Emotionally or physically unhealthy.

When you accept responsibility for your actions you will find new opportunities will present themselves and life is less stressful.

Accepting personal responsibility includes:
• Acknowledging that you are solely responsible for the choices in your life.
• Accepting that you are responsible for what you choose to feel or think.
• Accepting that you choose the direction for your life.
• Accepting that you cannot blame others for the choices you have made.
• The rational belief that you are responsible for determining who you are, and how your choices affect your life.
• Recognizing that you are your best cheerleader.
• Taking preventive health-oriented steps of structuring your life with time management, stress management, confronting fears, and burnout prevention.
• Taking an honest inventory of your strengths, abilities, talents, virtues, and positive points.

Have an awesome week and when something happens that doesn’t go right think about taking responsibility for it. If you haven’t done it before it’s going to be hard. It’s going to feel uncomfortable. But, the payoff from taking responsibility will be amazing. Things will happen. Good things. Trust me ☺

Glenn “Blame it on the Boogie” Edley

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Before passing judgement, remember they might be learning how to spell Mississippi.

Strap in for this week’s MondayMotivator.

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MondayMotivator — How to Spell Mississippi

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

In 2006 there were a lot of invalid assumptions about why a climber was passed by by 40 other climbers and left to die. A lot of armchair judging went on that took the gloss off an enormous achievement by Mark Inglis.

Recently I came across a documentary that investigates what happened and why. It was while I was pondering David Sharp’s death again and why we judge others I came across a little story which clearly illustrates we shouldn’t judge others before we know the whole story.

A State of Affairs

A bus stops and two guys get on. They sit down and engage in an animated conversation. The lady sitting behind them ignores them at first, but her attention is galvanized when she hears one of the men say the following:

“Emma come first. Den I come. Den two asses come together. I come once-a-more. Two asses, they come together again. I come again and pee twice. Then I come one last-a time.”
“You foul-mouthed swine,” retorted the lady indignantly. “In this country we don’t talk about our sex lives in public!”
“Hey, cool-a down lady,” said the man. “Who talkin’ abouta sex-a? I’m a just-a tellin’ my friend-a how to spell-a ‘Mississippi’.”

Have a terrific week and remember before you pass judgement to get all the facts – they might just be learning how to spell Mississippi.

Glenn “One Mississippi, Two Mississippi” Edley

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What’s the difference between a moth and a cockroach?

It might help explain the difference between successful people and everyone else…

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MondayMotivator — The Story of the Moth and the Cockroach

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

So what is the difference between a moth and a cockroach? Well the questions I asked myself for this week’s MondayMotivator were;

1. What is the difference between successful people and everyone else, and

2. Why do successful people sometimes seem so different from what could be considered normal? I came across this short story that might help explain the difference…

The Story of the Moth and the Cockroach

One day a cockroach spent his day watching moths fly into a light bulb and get fried. One by one these moths flew into this light bulb.

Finally the cockroach made up his mind that he would ask one of these moths why the heck they flew into this light bulb. So he called a moth over to talk with him. He asked the moth, “Why do your kind fly into the light bulb, just to kill yourselves?”.

“That’s simple,” says the moth, “we moths see you cockroaches day after day doing not much everyday. You eat and have kids, teach your kids the ways to get food and eat. We moths laugh at your kind. We moths prefer to live wild and exciting lives. We live about 2/3s of the life you cockroaches live, but when we fly into the light bulb it’s the greatest, best, most stupendous, outstanding feeling one can feel. It’s so beautiful and great. You see cockroach, why you live 1/3 longer than us moths is your lives are often dull and boring in comparison to ours. Moths live their life to the fullest and in the end have no regrets”.

The cockroach, after hearing the moth’s testimony, watched him fly into a light bulb and get fried. Once again, the cockroach wondered why the heck moths would do such a thing.

The cockroach will never understand because he does not want something as much as the moth does. The goals of the two species are completely different and neither will ever understand each other.

Be the moth and live the greatest, best, most stupendous, outstanding life you can.

Glenn “Papa Roach” Edley

MondayMotivator — The Story of the Moth and the Cockroach

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Are you worried about something today?

A lot of the time, there’s really no point to worrying about things.

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MondayMotivator — Worry

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

What are you worried about today?

Is worrying about it stopping you from being an effective, successful person?

Is whatever you’re worrying about going to kill you?

If the answer to the above is no, then don’t worry about it. Worrying is bad for your health and attracts bad luck.

“Easy for you to say, Glenn!”. Well you can break the worry habit by taking action now and postponing worry. That is what successful people do.

It seems to be the future that people worry about, so your challenge is to focus on the present. Whenever you start to worry, ask yourself “what is worrying me right now?”. If you’re not in a life threatening situation, you don’t have a worry and you’re alive, so you must have survived situations like this before.

Then ask yourself “What can I do now?”. If there is something you can do, take action, if there is nothing you can do, focus on the present and refuse to worry.

Another action you can take to postpone worry is knowing the difference between what is your business and what isn’t your business. This can take a lot of of worry out of your life instantly.

So take the Worry Free Challenge this week and you will find yourself to be a more effective, True Champion of the Game of Life.

Glenn “Not a Worrywart” Edley

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The Top Four Email Marketing Strategies

Gone are the days where sending monthly newsletters are enough to stay top of mind with your database. Gone are the days where you can only offer deals within your emails.

And, gone are the days where you can send email without a proper strategy.

Every email campaign needs to be a part of a strategy, do you have yours sorted?

In this article I’ll be taking through my top four email marketing strategies.

4: Email automation cycle

Email automation cycles are a super effective way to reach and communicate with your targeted segments. You are able to put different segments in the cycle, analyse their behaviour, and make changes that work for each segment.

An email automation cycle consists of sending a set number of emails to a subscriber after they’ve triggered an action. This action could be the purchase of a product, a click on a certain advertisement, or a sign up to the database.

By setting up an email automation cycle, you are removing the labour from sending an effective campaign that would bring sales.

An example of an automated email cycle:

A prospective customer comes to your website and downloads a PDF about a service/product of yours, entering their email address to download. A scheduled email series would then be sent to that prospective customer regarding the product that they showed interest in.

You could have an automated cycle set up for when a prospective customer doesn’t open their emails for set number of days. Or, you could use an automated email cycle to upsell after a sale.

Email automation cycles are a great way to act on a consumer’s action. But, if done wrong it could annoy your prospective customer into unsubscribing.

3: Anti sales strategy

The non-sales approach email consists of sending emails that aren’t selling anything. This email could include things from within the office that were interesting or things from around the web that you’ve found interesting.

At Spike, we’ve changed up our ‘Spike News” to reflect this strategy. Each Sunday evening we send out our digest of the interesting articles and posts we’ve seen throughout the week. We also add a book/movie recommendation from within the office and put together a Spotify playlist of all the tunes we’ve been listening to.

Our weekly is getting great results, boasting over a 20% click through rate – which is pretty awesome. (You can sign up here https://spike.co.nz, just scroll down the page a little and you’ll see)

2: Text only emails

Sending text only emails is a recent trends coming out of the tech industry in San Francisco. A text only email is a great way to communicate with your database on a personal level. With text only emails, it appears as if you’re sending personal email the the client. This works as it looks as if they’re receiving a personalised email from the CEO of a company, which will lead to an element of trust.

By sending text only emails, you are breaking up the noise within a prospective customer’s inbox.

Beware: If you rely on sending plain text emails too much, it may create an perspective of unprofessionalism. You can’t only use text only emails, but they’re a great way to break up the noise.

1: Dynamic email campaigns

Sending a dynamic email campaign is technically advanced, and you may not be able to pull this one off alone. But, dynamic email marketing is the future of email marketing. You can track buyer behaviour to an individual level and offer personalised deals on items and service offers that will have a much higher likelihood to convert.

Dynamic email uses algorithmic software that identifies what your prospective customer will be likely to purchase and it will send it to them via email.

This advanced strategy will allow you to compete with the likes of Amazon in your email marketing.

Bonus: Welcome emails.

A well thought out welcome campaign can do two things.

1. Act as a double opt in to help with inbox placement because a quick response (click here or reply) help that a lot.

2. Be an awesome introduction to the best things about you, your product or service while they wait for your next regular email marketing coms.

Boom! Top 4(+1)! I always like thinking about subjects like these to figure out what strategy i working best and I hope you’ll put them to good use soon.

What is motivating you?

Your motivation is what separates you from everybody else.

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MondayMotivator — Motivation

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Welcome to this week’s MondayMotivator! What motivates you? Are you seeking fame, fortune or to be the number one in your field? The dictionary meaning of motivation is:

Motivation – n: the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior.

What motivates you is what separates you from everybody else, no matter the circumstances, or who you are. We all shape our lives out of the tools we innately possess or have been given, and if you are not motivating yourself, someone is motivating you!

What motivates you might not be immediately clear. But you can find out what it is, and if it isn’t helping you in the direction you want to go, you can change your motivation to better do so. Being clear about your goals or having a definite purpose will make it easier to be motivated.

I am motivated to write the MondayMotivator by the notion that what I write might cause someone to go “Aha, that works for me!”. It’s my goal to write something that makes their life a bit better and puts a smile on their face.

So what is motivating you?

Have a terrific week.

Glenn “The Original MondayMotivator” Edley

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You can’t force a seed to grow.

Sometimes it takes time and quiet for things to sprout in us.

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MondayMotivator — Making a seed grow

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

I’ve found a story this week – don’t know the author, unfortunately – that combines learning to ride a motorcycle and gardening. You might wonder how they could possibly be related. But read on, and discover how when you don’t seem to be making progress, you might be making more than you thought.

The Lentil Seed

My boyhood dream was to acquire a big motorcycle and become a knight of the open highway. But getting a license to drive a bike was a completely different story! I had to learn the rules of the road by heart and practice driving so I could pass safely between strategically placed pylons without touching them. I had to learn to maneuver through crowded city streets, never forgetting to signal my intentions to other drivers…

It was a long and arduous process. But my driving instructor was philosophical about it. I remember one particularly difficult lesson. I had taken a fall and simply could not steer the bike around a curve between the obstacles. I got upset and started to doubt if I could ever succeed. “It’s no good, I’ll never pass the test!” I cried. “Calm down,” my instructor said. “You may not know it, but you’re making good progress every day.”

I’d been a teacher myself, so I knew about the platitudes teachers use to encourage their students. Which is why I didn’t believe a word he said. “It’ll take more than a cliché to convince me of that,” I said. “Tonight when you go home,” he replied, “put a lentil seed in some moist cotton. Then, every day, watch it grow for half an hour. Come back and tell me what you see.”

Naturally I didn’t see anything. I played the game for three days, then gave up. But finally, two months after I started and with much effort and concentration, I obtained my license to drive a bike.

On the day I took my exam my lentil seed sprouted. A tiny green shoot had pierced through the cotton. In a flash I understood the meaning of what my instructor had said.

It’s impossible to make a seed grow. It has to stay underground until the moment it is ready to break through into the open air. Even if the seed were in a hurry to grow, it could not have sped up the process. Sometimes it takes time and quiet for things to sprout in us, and come to fruition.

Although undetectable, new seeds are always present, making slow but steady progress inside us, preparing to burst forth and bloom at the right time.

“Trees teach us patience – they do not break at the first sign of a storm.”  — Carl Beaupré.

Have a great week, and be like the trees, not breaking at the first sign of a storm and allowing the seeds inside of you to grow.

Glenn “Riding on the Storm” Edley

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Glenn’s Ten Top Tips for Monday Motivation

Feeling like Garfield this Monday? You’re sorted with these motivational tips.

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MondayMotivator — Ten Top Motivation Tips

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Monday got you down? Do you need to put on a happy face and motivate staff today? Read on for Glenn’s Ten Top Tips for Monday Motivation (the alliteration should have at least put a smirk on your face – and that’s a start).

Glenn’s Ten Top Tips for Monday Motivation
1. Get ready on Sunday night to shorten your morning preparation time
2. Get out of bed the moment you wake up – lingering will only draw out the agony
3. Play with your pet or exercise in the morning
4. A good coffee can give you that much-needed oomph and alertness
5. Get out in the sunlight – overcast or not
6. Ring or email a friend/colleague you know will be enthusiastic on a Monday
7. Tackle easy tasks first; or balance routine duties with things that you enjoy most
8. Plan to do fun and enjoyable things after work
9. Clean up your desk and leave yourself a to-do list to make Monday easier
10. Send Your Monday Motivator onto your friends and tell them to subscribe – brightening someone else’s day will help brighten yours to!

These are just some of the actions successful people take to get themselves going on a Monday morning. Send me your Top Ten and share them with the other readers of the MondayMotivator.

Glenn “Top Ten” Edley

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Success in business is all about smiles, personal follow up & listening

…Because no one likes to deal with a robot.

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MondayMotivator — Success

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Welcome to this week’s MondayMotivator!

It has been proven that people buy from friends and that the highest form of public relations is human relations. To have a lasting business bond you have got to first develop the human bond.

  • Have you ever been left on hold for too long and hung up the phone frustrated?
  • Have you ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?
  • Have you ever been greeted in an rude or indifferent manner?

Like most people, it doesn’t take long before you start thinking about using another business. Businesses can spend a fortune on advertising to have it all blown by the way they answer the phone.

Success is all about the small things, smiles, personal follow up and listening.

Have a terrific week and remember the small things. No one likes to deal
with a robot

Glenn “Mr iRoboto” Edley

P.S. A smart man named Tez told me something his mate had told him a few years earlier, “Social skills pay the bills.” Something to remember next time you’re doubting that the customer is always right 🙂

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