Most People Aren’t Willing To Evolve Email Marketing, But You Should

Magic!

Yup! We are all aware of those popular social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest and so on. And on …

We all know, and might have used, new age communication tools like Slack, Messenger, Hangouts and Skype.

All these NEW tools are enough to make people feel like email is outdated, ancient and unnecessary. It’s only there for people who have yet to move on to the more modern and savvy way of communications.

We hate to be the one bursting your bubble, *pop!*, but that isn’t simply true. (#EmailAllTheWay)

We have said it time and time again. Email is the digital glue. It provides the cohesion between all other online channels.

“Emails are sticky, they cut through, and when customers open and read them, it demonstrates that they are active, interested and want to be engaged with your company.”

Guy Hanson, Return Path

There’s a certain simplicity and clarity with how email works.

If you take a look at your own email inbox, you’ll see newsletters, promotions and social messages and probably still the emails from companies you have dealt with about the current changes in lieu of EU’S General Data Protection Regulation (GDPR).

LOL! There was a heap of those, aye? Anyhoo …

Email is not going anywhere and it is crucial for businesses to understand the importance of emailing with purpose. The other channels like might look like they offer useful direct communication, but it is not the same as the personalised outbound comms email marketing provides. Email is still the King of Konversion. #hattip #nevillemedhora

Measuring your customer’s engagement is a pretty straightforward task when you have all the data email provides and can integrate with. In the first place though it could come down to open rates, people clicking links (CTR) and rates of people who are not engaged (haven’t opened or clicked for some time, unsubscribes and spam reports) and these are fairly easy to measure.

But, you have to remember, you can’t just “build it and send it”. There are many components that play a part in a successful email campaign and one of them is having a plan. #emailwithpurpose

Studies show that an email with a clear objective will do really well. This can be achieved by utilising the emails Subject Line, content, Call-To-Action Buttons and Links and the email layout. One clear way to ensure that your emails are getting through your subscribers is personalisation. Always remember to personalise your emails. It’s the one sure way to get your readers clicking and reading and clicking through. There are various ways to personalise emails apart from Hi %%FIRST NAME%%. Try them out.

Also, keep in mind these factors that come into play with how your list interacts with you.

  1. The level of trust between sender and consumer
  2. Relevant offers and content
  3. WIIFM to open this – value exchange for their time
  4. Not aligning with what else is happening in the company (e.g. poor customer experience, negative press, etc)

This is why higher levels of consent, for example GDPR, can actually work for email marketers in the long run. With stricter consent, you’re building a higher level of trust between yourself, the brand, and the customer. This will mean higher value data which in turn allows email marketers to deliver better emails – which leads to higher levels of engagement and greater ROI. #winning

So can we easily dismiss email because it’s not a shiny new thing?

No, absolutely not.

Taking it out of the mix is not the smartest decision. Remember that email is the digital glue with a whole lot of potential when it is utilised properly. Every business should have email in their marketing and communication plan – not as an afterthought, but a centerpiece of its communication strategy.

The key to a happier life

Welcome to this week’s MondayMotivator 🙂

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Positivity

Good morning,

Today’s Monday Motivator article is from Jim Donovan, who wrote ‰”Handbook to a Happier Life‰” and is about planting positive thoughts in your mind. We as a race can choose our thoughts, so choose wisely and choose the positive ones.

Plant Your Garden

There‰’s a saying in the computer industry GI-GO – garbage in, garbage out.‰ It means that you get out exactly what you put in. This principle applies to our mind as well.

Norman Vincent Peale, perhaps the most well known proponent of positive thinking, has said that if you remove all the negative thoughts from your mind, you must put something back in their place.

We simply cannot live in a mental vacuum. If we do not replace the negative thoughts with something positive, they will eventually return and we will slip back into our old negative thinking patterns.

As James Allen said in his book, As A Man Thinketh, man‰’s mind may be likened to a garden, which may be intelligently cultivated or allowed to run wild; but whether cultivated or neglected, it must and will, bring forth.‰

If we want our lives to remain positively directed, we must continually plant positive thoughts, affirmations and sayings on a regular basis. Perhaps this is why I am constantly reading motivational material, listening to tapes in my car, using affirmations and trying to associate with positive people in general.

I have found that the quality of my life improves in direct proportion to the amount of time I spend listening to or reading positive, uplifting material. Maybe one of the reasons I write is that I need to continually reaffirm these principles for myself.

There is an old proverb that says, ‰We teach best what we most need to learn‰. If that is the case with my writing, so be it. My desired outcome is that we all benefit and grow from sharing these ideas.

As Wayne Dyer so beautifully puts it, ‰Everybody on the planet who is on the side of helping to improve the quality of life for all people is on my team.‰ We are, in fact, a team. We need to surround ourselves with people who are equally committed to personal growth. It is important to develop a network or support group of like–minded people.

With all the negativity around, it is extremely important for those of us who are trying to focus on the good and promote positive ideas, to share our experience and thoughts. This is truly a win – win situation.

Read through this article again and you will get more out of it. I have learned you have to read most things THREE times before you fully grasp the meaning of the authors words.

Have a terrific week and choose the positive thoughts. Makes a huge difference and conserves a lot of energy.

Kind regards,

Glenn Edley

Quote for the week

“If we did all the things we are capable of doing, we would literally astonish ourselves.”

– Thomas A. Edison

 

We are the champions of the world! #notfootballrelated

Welcome to this weeks MondayMotivator 🙂

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Champion

Hi there,

Are you a champion?

In his quote below, Arnie says its the last 3 or 4 reps that separate the champion from the rest. The ones that you do after it starts to hurt.

At the gym the people who really progress and reach their personal goals are training with intensity and purpose, pushing themselves.

So, I believe that by doing what Arnie says you can be a champion in all areas of your life. You just have to choose one to start with and go for it.

Working on being a champion in that area will then flow into the other areas of your life. Where in my life can I push those extra 3 or 4 reps?

Well, it might be the number of sales calls you make a day, talking to another person in your showroom, having a chat with a staff member or even taking the time out for you that you keep putting off.

Being a champion is a full-time thing, not a sometimes thing. Being a champion is not something you do for one day, you do it every day. Even when you are alone, be a champion!

You never stay the same or in one place. Every day you are either going forwards or backwards towards your goals. Sometimes though, you might need to take a breather, gather some momentum and ready yourself for the next push forward.

Setting goals with a specific deadline, planning your activities, then being persistent enough to achieve those goals, will make you feel great like you could do it again and make you feel like a champion.

So, be a champion from today. Have the GUTS to go on, set goals, be persistent and become a CHAMPION!

Kind regards,

Glenn “The Champ!” Edley

Quote for the week

“The last three or four reps is what makes the muscle grow. This area of pain divides the champion from someone else who is not a champion. That‰Ûªs what most people lack, having the guts to go on and just say they‰Ûªll go through the pain no matter what happens.”

– Arnold Schwarzenegger

 

How is your sense of humour?

Welcome to this weeks MondayMotivator 🙂

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Humour

Good morning,

How is your sense of HUMOUR?

I read somewhere that children laugh 40 plus times a day and adults about only four. Four times a day?! That can’t be right, can it?

Did you know that your sense of humour is one of the first things to go if you’re on a diet? Nor did I, but I can see how starving yourself and only eating celery, carrot and lettuce could get you down 🙁

A sense of humour helps to smooth the path on the way to your success.

A sense of humour makes you likeable and a more attractive person. Likeability is the surest sign you’ll do well.

A sense of humour can help you to overcome challenges by rising above them and seeking the course of action that will put you back on the path to success.

A way to keep you in good humour is to ‘count your blessings’. The fact is, you are blessed every day with little things you take for granted.

Like the fact you are breathing right now as you read this, you CAN read, you’ve just got up from a good nights sleep in a bed, and the list goes on.

There is always someone worse off than you and counting your blessings won’t fail to put a smile on your face. Every night before I go to sleep I write three things I am grateful for from that day. It’s part of my sleep routine and it helps.

Remember that no problem is unique or new, you are never alone and there is always someone you can ask for advice who has been there.

Have a terrific week, tell someone a joke and laugh lots.

Kind regards,

Glenn “Stand up!” Edley

Quote for the week

“Laughter rises out of adversity, when you need it the most, and rewards you for your courage.”

– Erma Bombeck

 

The secrets to building a database

Your database can potentially be very lucrative, as email offers a higher ROI than any other form of digital marketing.

If you are not actively building a database, you’re missing out on the best way to generate digital conversions, increase ROI, and create a meaningful communication channel with your prospective and current customers.

Use colour to distinguish your signup box:

Is your email signup distinguished from the rest of your site? If you answered no, something needs to change.

Distinguish your email sign up form using colour. In a study conducted by Visual Website Optimizer, they found that by having a red button with white text as the signup box, there were 5% more conversions. Something as simple as changing the colours attracts the attention of potential viewers, giving you the opportunity to achieve more conversions.

Using red as a primary colour for your email sign up box will demand attention, as it is the most emotive of all the colours.

Using orange also demands attention, as Unbounce declared that orange is the future of all call to action buttons.

Be bold with your choices when using signup boxes as this is your opportunity to capture a viewer’s attention, turn them into a potential customer, and convert them through email.

(Here’s our one)

Include a signup method on every page:

Give the website visitor every chance to sign up to receive your email. Add a link on every page, and make it visible to the viewer. This doesn’t need to be a large pop-up window on every landing page, but could be a button in the dashboard, a signup form in the sidebar, or a signup box in the footnote of the page.

By inviting the visitor to join at different steps of the way you have a much greater chance for them to sign up and of turning them into prospective customers.

This helps to link your website viewers journey, as there will be an underlying link between all of the pages.

However, it isn’t wise to have a large signup form on every page, as it may distract from the message you are trying to create with your content and get in the way of your immaculately prepared content.

(The footer of a website giving the opportunity for viewers to again sign up)

Integrated Marketing Communication:

It’s important that you integrate your goal of creating a larger email mailing list throughout all of your communication channels. This includes your website, your social, and any other digital communications.

Allow for email signups to take place through your Facebook, as this may be where your customers are most engaged and willing to sign up to your database. Add a button at the top of your Facebook, and produce content that will lead to a signup.

This also lets the viewer know that you have other aspects of the digital presence, and may lead them to checking out your ecommerce store as it gives your brand an air of professionalism as the digital presence is well constructed.

Social media can also be a great way to promote specials and content that will be featured in your newsletters and emails, as you can link the viewer to the email signup form.

Although this shouldn’t be the primary use for your social media, it is a great way to capture those who are interested, and turn them into prospective customers.

(Our Facebook gives the opportunity to email us, and sign up to the Spike newsletter)

Add a descriptive and compelling call to action:

Without a compelling call to action, your goal to build a larger mailing list will fail. The call to action will be the last line of communication between you and the consumer; so sell them. It is imperative that you have something that can offer to the viewer that can help to sell them on why they should receive emails from your business.

There are different forms of call to action that you can implement on your email signup forms. Here are some examples:

  • Giving a coupon in exchange for a signup, i.e.
  • “Sign up to receive 10% off your next order”,
  • “Sign up to receive free shipping on your first order”
  • Offer a “free” issue of your monthly newsletter, reminding them of what they will be receiving. I.e. “Sign up to receive your first issue of (monthly newsletter name) for free”
  • Explain exactly what they will receive from signing up. If you are producing quality content, that will interest the consumer as they will opt to want your regular emails.

Make the consumer feel as if they are joining a club. I.e. “Enter your email to join the exclusive club of members….”. Better yet, make the consumer feel as if they are getting this exclusive membership for free!

Also, make the consumer feel safe in the fact that you will not send them spam. Form anxiety is a real thing, and many consumers avoid filling out forms and giving away their personal details because of this.

(An example of a bad CTA, the subscriber does not know what they will receive from signing up)

Content is king:

Give teasers of your content on your various social media channels. This will help reach your followers and give them a reason sign up to receive more of your content. If you put your more interesting and compelling content as a teaser with a call to action at the bottom, it will engage your followers in a way that will turn them into prospective customers.

This will help build an interest in your monthly newsletters, and will allow for you to create a communication channel between you and your valued customer.

With features with Facebook and LinkedIn, you can format your content to make it seem native and organic to the medium. With this, you can link an email signup form and allow people to receive more of your content via email.

Or, you could get in touch with us here at Spike. 

With our in house built software, we can build your database and create conversions using the most efficient form of digital communications.

Contact us at 09 820 9860

13 Easy Tips For Being Effective

Welcome to this week’s MondayMotivator 🙂

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13 Tips

Good morning 🙂

How often do I hear people saying they are busy? Every day, right?

However, they seem to be rushing around like headless chooks achieving nought. That seems an inefficient use of the one life you are given.

So, the following 13 Tips For Effectiveness will help you to do everything that that can be done in a day in a more successful and efficient way.

“13?!”, you’re thinking. I know, it’s a lot. But I’m only asking you to pick a few that you want to work on and give them a go for 30 days. Easy!

  1. SPEND TIME PLANNING AND ORGANIZING. Using the time to think and plan is time well-spent. In fact, if you fail to make time for planning, you are, in effect, planning to fail. Organise in a way that makes sense to you and stick to the plan.

  2. SET GOALS. Goals give your life and the way you spend your time, direction.

  3. PRIORITIZE. Use the 80-20 Rule or flagging items with a deadline is another idea for helping you stick to your priorities.

  4. USE A TO DO LIST. Some people thrive using a daily To Do list which they construct either the last thing the previous day or first thing in the morning. (I get a huge buzz from crossing things off as done on my whiteboard.)

  5. BE FLEXIBLE. Allow time for interruptions and distractions. When interrupted, ask Alan Lakein’s crucial question, “What is the most important thing I can be doing with my time right now?” to help you get back on track fast.

  6. CONSIDER YOUR BIOLOGICAL PRIME TIME. That’s the time of day when you are at your best. Are you a “morning person,” a “night owl,” or a late afternoon “whiz?”

  7. DO THE RIGHT THING RIGHT. Noted management expert, Peter Drucker, says “doing the right thing is more important than doing things right.” Doing the right thing is effectiveness; doing things right is efficiency.

  8. ELIMINATE THE URGENT. Urgent tasks have short-term consequences while important tasks are those with long-term, goal-related implications. Work towards reducing the urgent things you must do so you’ll have time for your important priorities.

  9. PRACTICE THE ART OF INTELLIGENT NEGLECT. Eliminate from your life trivial tasks or those tasks which do not have long-term consequences for you. Can you delegate or eliminate any of your To Do lists? Work on those tasks which you alone can do.

  10. AVOID BEING A PERFECTIONIST. Yes, some things need to be closer to perfect than others, but perfectionism, paying unnecessary attention to detail, can be a form of procrastination.

  11. CONQUER PROCRASTINATION. One technique to try is the “Swiss cheese” method described by Alan Lakein. When you are avoiding something, break it into smaller tasks and do just one of the smaller tasks or set a timer and work on the big task for just 15 minutes. By doing a little at a time, eventually, you’ll reach a point where you’ll want to finish.

  12. LEARN TO SAY “NO.” Such a small word – and so hard to say. Focusing on your goals may help. Be convinced that you and your priorities are important – that seems to be the hardest part in learning to say “no.” Once convinced of their importance, saying “no” to the unimportant in life gets easier.

  13. REWARD YOURSELF. Even for small successes, celebrate the achievement of goals. Promise yourself a reward for completing each task, or finishing the total job. Then keep your promise to yourself and indulge in your reward.

There you go, 13 Easy Tips For Being Effective. TRY a few of them out today. Be in action, in a way, that more than fills your place allowing you to move on to the next when an opportunity comes your way.

Have an effective week.

Kind regards,

Glenn Edley

Quote for the week

“Efficiency is doing things right; effectiveness is doing the right things.”

– Peter F. Drucker

 

Understanding what our client needs

Welcome to this week’s MondayMotivator 🙂

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Client Feedback

Welcome to this week’s MondayMotivator.

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford

A bit on business this week. It’s on my mind.

Do you exceed your client’s expectations or needs every time they are in contact with you or your business?

Would you know if you have? Do you regularly survey and get feedback to know if you are meeting or exceeding your client’s needs?

Superior client service is about exceeding client expectations.

Unfortunately it is a truth that a bad client service experience is shared with around 10 other people who are most likely to tell another 10 people. Social can multiply that 1,000 fold.

Superior client service is service that exceeds your client’s expectations and will make your business stand out from your competitors. Satisfied clients will always be motivated to return and buy the same products or services from you.

Clients that are extremely impressed with your service are also likely to talk about your business to others.

Hence my mantra: Consistency -› Trust -› Loyalty -› Stories shared at bars and bbq’s.

Word-of-mouth advertising is the most effective form of advertising. It costs nothing and is super valuable as it details personal experiences and has high credibility.

Your business is in existence primarily due to your clients. Therefore, it is important that you understand their needs.

Client feedback is most effective when:

  • you hear both positive and negative experiences;

  • you regularly obtain feedback;

  • the feedback is focused on what the client wants and doesn’t want.

My expectations as a caller to a telecommunications company were exceeded once. The corporate sales phone was not being answered. A sales consultant in the retail shop said to ring back in a few minutes so she could go next door and get someone to answer the phone. I waited and the phone was duly answered as promised.

Next door, I found out, happened to be a bit of a walk outside and into another part of the building. That is service that far exceeded what I expected.

Have a terrific week and exceed someone’s expectations today. The difference to your business and your life will be huge.

Kind regards,

Glenn “I’m all business this week” Edley

Quote for the week

“I seldom think about my limitations, and they never make me sad. Perhaps there is just a touch of yearning sometimes; but it is vague, like a breeze among flowers.”

– Helen Keller

 

What is Kaizen?

Welcome to this weeks MondayMotivator 🙂

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Kaizen

Welcome to this week’s MondayMotivator.

I remember reading an article about the ex-Servilles Ponsonby owner Louise Pilkington where she mentioned she uses the Kaizen Strategy in her business. Using it to improve her business. Having no idea what Kaizen was I decided to use the all-powerful Google and find out. This is what I found;

What is Kaizen? Kaizen means “improvement”. Kaizen strategy calls for never-ending efforts for improvement involving everyone in the organisation – managers and workers alike.

Kaizen and Management – Management has two major components:

Maintenance, and

Improvement.

So, in my own words, management first establish Standard Operating Procedures, implement those procedures and then work on eliminating waste from those procedures.

Kaizen provides employee empowerment by the use of the suggestion system. They are encouraged to make suggestions and those suggestions are implemented if they will improve the current procedures leading to an upgraded standard.

Kaizen’s Starting Point: Setting the Right Mindset & Business Environment

not a single day should go by without some kind of improvement being made somewhere in the company

customer-driven strategy for improvement – any management activity should eventually lead to increased customer satisfaction

quality first, not profit first – an enterprise can prosper only if customers who purchase its products or services are satisfied

I believe, ‘there is always a better way’ and that improving yours’ef or your business 1% a day will invoke the Power of Compounding. Kaizen embodies this perfectly.

From today look at the processes you follow and where little improvements, 1%, can be made that could make a BIG difference to your business or yourself.

Have a terrific week.

Kind regards,
Glenn Edley

 

If you want to succeed you have be an addict; addicted to SUCCESS

Welcome to this weeks MondayMotivator 🙂

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Hunger

Welcome to this week’s MondayMotivator.

The last word of today’s quote got my attention, and not just because of the mess in New Orleans – HUNGER. And I don’t mean the kind of hunger that drives you to McDonald’s at lunchtime.

I mean the kind of HUNGER that drives you to succeed. To really want something so bad you will sacrifice and pay ANY price to get it.

If you want to succeed you have be an addict, addicted to SUCCESS. Success comes in many forms and is mainly dependent on what your idea of success is.

Is it to have a three week holiday in Fiji with your family, or without your family each year?

Is it living at the beach without a care in the world [#boring]?

Is it to be respected in your community?

Is it to be rich?

Whatever your idea of SUCCESS is, to get there you will have to want it so bad, you know what it is like to be there. You can feel the sun in Fiji. You can smell the leather in the Lamborghini or you can see all the cheques in your mailbox before it will come to you.

There is no point being half-arsed about what you want or it won’t happen. So, know what you want, develop your HUNGER by seeing yourself there and take ACTION to make it happen.

Ask yourself; is what I am doing right now producing the results I want? If it isn’t, work out what will and DO it. DO IT NOW.

Develop your hunger, and get going toward what you want now. Remember flim flam and wishy washy won’t get you there, only decisive focused actions will.

Have a terrific week and wake up everyday HUNGRY.

Kind regards,
Glenn Edley

 

Are you in the top 1% in your field?

Welcome to this weeks MondayMotivator 🙂

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Passion for excellence

Welcome to this week’s MondayMotivator.

Here are a few questions I’ve been pondering.

Are you still striving to do your best at home or work?

If you COULD become excellent, then SHOULDN’T you?

If you were blessed with the innate talent to be in the top 1% in your field, then shouldn’t you cast your doubts and fears aside and go for it?

If you don’t have the God-given talent to be in the top 1% in your field, then shouldn’t you simply strive to become better than you are today?

Isn’t it true that if you make the commitment to excellence and begin the journey, at the very least, you won’t end up in the same place you started?

I believe you should get into the game and become excellent!

Don’t sit on the sidelines of life. You are here on this Earth to be more than just average, you are born to WIN! Not to sit in front of income reducer, called TV, each night when you come home.

You have within you at least one thing that you can do better than 99% of other people on this planet. Maybe you already know what it is. If so develop it; tap into it; harness it; water the seed; realise your potential.

If you don’t know what it is, think about it; search for it, dig for it, find it – because it’s there.

Find your game. Find your music. Then PLAY IT WITH PASSION!

Whatever you do, do your best. Don’t die with your music still in you, because the greatest tragedy of all is unfulfilled potential and a life not lived to the fullest.

So spend this week and the next being excellent until it becomes a habit and part of who you are – EXCELLENT!!

Kind regards,
Glenn Edley