YourMondayMotivator: The right job.

The absolute fundamental aim is to make money out of satisfying customers.
John Egan

Good morning,

What a beautiful day to start the week off. Over the weekend I thought about what motivates me to go to work each day. It is because I like meeting/talking to people and maybe being able to help them expand their business. Making money by providing better service to their customers through email marketing and other Web Solutions.

Whats your motivation for coming to work each day? If its because you have to, you are probably in the wrong job.

Have a successful week.

YourMondayMotivator: Babies are blank cheques

“A baby is a blank cheque made payable to the human race.” Barbara Christine Seifert

I read this story ,by Joe Gracia from Give to Get Marketing, and had to share it with you. The story is, Two Truths About Babies, and is about the Marketing Ideas Joe thought of when he and his wife Maria had a little girl a month ago.

 


Two Truths About Babies

Anyone who has raised a baby or has just been around a baby for any length of time knows these two indisputable facts:

1) Babies cry,

and

2) parents will do practically anything to get them to stop crying, and smile again.

As a parent you learn early on that babies rarely cry for absolutely no reason. There are almost always very specific reasons for their tears.

She may want her diaper changed.

She may want to be burped.

She may want a nap.

She may want to eat.

She may want to play.

She may want a change of scenery.

She may want something to soothe her gums.

She may want something different to eat.

She may simply want to be held by her mommy. etc., etc. etc.

At this age, she doesn’t have the words to tell us exactly what she wants. She can only use tears, wails and sobs in an attempt to communicate to us that, at the moment, she isn’t getting something she wants.

It is up to us to use our intelligence and experience to discover what our baby wants so that we can quickly turn her sobs into smiles. Smiles. That’s what most parents want more than anything from their little babies.

And that’s exactly what you want from your prospects and customers–smiles. And of course, the biggest smile of all comes when they decide that you are offering them exactly what they want, and they buy your product or service. You both smile when that happens.

Smiles = Sales


‘Marketing is all about helping people get what they want.’


Give your baby what she wants and you both smile. Give your prospects and customers what they want and you all smile. This is a simple concept, but it is a key concept in breaking through to a new level of success in your business.

If you can learn how to give your prospects and customers exactly what they want, you are well on your way down the road to riches.

It’s not as easy as it may sound. You know instantly if you are giving your baby what she wants. If she cries, she isn’t getting what she wants. If she smiles or laughs, she is.

But your prospects and customers don’t sob or cry when they don’t get what they want. They do something even more upsetting to you as a business owner. They simply turn away from your business and buy from someone else.

So it is vital that you give your prospects and customers exactly what they want if you want your business to grow. But how can you know if they are getting what they want?

There is only one sure way. Look at your results.

Look at your sales, your leads/prospects; the responses from your ads, your direct mailings, your e-mailings, your calls, your web site, etc.

A low level of sales or responses means you are not giving your prospects and customers what they want. A higher level of results means you are — but of course you can always increase the level even more.

The better you become at improving your marketing systems so that more and more of your prospects and customers get what they want, the higher and higher your results and sales soar.

Once you grasp this concept, it changes the way you look at your business, and it significantly improves your finances.

You Have to Listen to Your Market

George Burns of the old Burns and Allen comedy show once said, ‘Our audiences made us as good as we are today. ‘When we were on stage in front of an audience we would try a new joke. If they laughed, we left it in. If they didn’t laugh, we took it out. ‘Before long we had a very funny act. All we did was listen to our audience. They told us what they wanted.’


I hope you enjoyed Joe’s story. Have a successful week.

Spikeit – Monday Motivator

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos

Jim Rohn on how he became successful.

People often ask me how I became successful in that six-year period of time while many of the people I knew did not. The answer is simple: The things I found to be easy to do, they found to be easy not to do. I found it easy to set the goals that could change my life. They found it easy not to. I found it easy to read the books that could affect my thinking and my ideas. They found that easy not to. I found it easy to attend the classes and the seminars, and to get around other successful people. They said it probably really wouldn’t matter. If I had to sum it up, I would say what I found to be easy to do, they found to be easy not to do. Six years later, I’m a millionaire and they are all still blaming the economy, the government and company policies, yet they neglected to do the basic, easy things.

In fact, the primary reason most people are not doing as well as they could and should, can be summed up in a single word: neglect.

It is not the lack of money – banks are full of money. It is not the lack of opportunity – America, and much of the free World, continues to offer the most unprecedented and abundant opportunities in the last six thousand years of recorded history. It is not the lack of books – libraries are full of books – and they are free! It is not the schools – the classrooms are full of good teachers. We have plenty of ministers, leaders, counselors and advisors.

Everything we would ever need to become rich and powerful and sophisticated is within our reach. The major reason that so few take advantage of all that we have is simply, neglect.

Neglect is like an infection. Left unchecked it will spread throughout our entire system of disciplines and eventually lead to a complete breakdown of a potentially joy-filled and prosperous human life.

Not doing the things we know we should do causes us to feel guilty and guilt leads to an erosion of self-confidence. As our self-confidence diminishes, so does the level of our activity. And as our activity diminishes, our results inevitably decline. And as our results suffer, our attitude begins to weaken. And as our attitude begins the slow shift from positive to negative, our self-confidence diminishes even more … and on and on it goes.

So my suggestion is that when giving the choice of “easy to” and “easy not to” that you do not neglect to do the simple, basic, “easy”; but potentially life-changing activities and disciplines.

Have a fantastic week,

Glenn

YourMondayMotivator: Have you got BHAG’s?

“In the long run, men hit only what they aim at. Therefore….. they had better aim at something high.” Henry David Thoreau

BHAG’s. What is a BHAG? A BHAG is a Big Hairy Audacious Goal. As Donald Trump said, “If you are going to think anyway, think big.” So this weeks article is about how to set and achieve your goals.

It has been proved in research studies, that less than 5% of people set goals. So it’s not surprising that less than 5% of people are successful. The hardest part is actually doing or following through what you know you must do.

Tip #1
1. Set goals in three levels. Then, as you achieve each level, give yourself a reward.

  • Historic to present activity – easy success
  • Realistic – possible, with a stretch
  • Dream – hairy, audacious goal, so big you wonder if it’s possible, but the idea fires you up!

2. Be clear and succinct as vagary confuses. Our built-in goal-seeking mechanism must have clear instructions, e.g. Not: “One day I’ll write a book, if I can find the time” Instead: “I am learning to a be best-selling author. I make time every week to work on my writing” a succinct and precise instruction.
3. Think and speak your goals in the present tense; it’s your sub-conscious you’re convincing.

Tip #2
“Lists, lists, more lists! Nothing works as well as having a large pad with “things to do” crossed off. The real productivity comes from sitting down and going through the thought process that generates the lists in the first place. When you’re really under pressure, you end up with lists of lists!”

Tip #3
If you’re like most people you set long-term goals for yourself at the beginning of each year which is easy. But the real challenge comes when you try to convert those goals into results. The best way for a person to achieve their goals is to break them into the smallest denominator, e.g.:

  • Monthly Goals – Break your annual goals into monthly goals
  • Weekly Goals – Break your monthly goals into weekly goals
  • Daily Goals – Break your weekly goals into daily goals
  • Hourly Goals – Break your daily goals into hourly goals

Now ask: What do I need to be doing at every moment of the day to be accomplishing my goals?

Tip #4
1. Make the decision that you desire to achieve the goal
2. Believe that you can achieve the goal
3. Write your goal on paper
4. Be honest with yourself
5. Analyse your present situation
6. Use deadlines
7. Identify rocks that stand in your way
8. Identify skills you will need
9. Identify those people from whom you will need co-operation
10. Make a complete business plan
11. Visualise, emotionalise, affirm
12. Determine to back your plan with patience and persistence

Tip #5
A most important technique to use to achieve goals is visualisation … or BE, DO, HAVE.
I have to BE the person that will achieve my goals in my head before I can DO the things necessary to achieve them and then I will HAVE my goals delivered to me.
Using dream charts and other visualisation and meditation material, you can idealise what you want, and visualise yourself having what you want. Then you continually verbalise your wishes as if you already have them until you actually achieve the goal.
“There was a turning point in your life when it all made sense, when you saw what you had to do, maybe take a risk, but you did it.”

Failure to Plan, is Planning to Fail