4 Simple Ways to Integrate Automation Into Your Email Marketing

1: Abandon cart emails

These emails are simple to set up but will have a major effect on keeping you top of mind and converting prospective customers. Abandon cart emails are set up as a trigger to respond to anyone that leaves items in the cart on your web-store. It’s important to have this going, as people forget that they want your stuff.

#protip: Stand out by using your own copy and images. Don’t just copy and paste the standard template.

2: Welcome email campaign

This is so simple, that so many companies forget about it! Make sure people feel welcomed when they sign up to your list. Sending them an information booklet, an offer code, or even simply a hello – will allow you begin communicating with your prospective customer. By sending this email, you’re ensuring the expectations for future email marketing from you are set.

#protip: Modify the standard templates and for your tone of voice think about the best shop assistant you’ve ever met, what did they say that made you feel so awesome you told your friends.

3: Re-engagement campaigns

Re-engagement campaigns are perfect for ensuring that people who are likely to unsubscribe are integrated back into communications. If you ensure that there is an automation set up that captures people just before they leave, you’ll have a more fulfilled, healthy, and clean database that performs better and buys more.

Re-engagement campaigns are triggered after a member of your database does not open/interact with your emails after a certain amount of time. An email will then be sent out to that customer which will give them an offer code/special deal. If they then do not interact, they will be removed from the database – leaving it clean.

#protip: Whiteboard this so you have the workflow sense tested, then, test it.

4: Customer journey

You can map out a new customer’s entire journey through email marketing, meaning they will be more likely to return as a customer. If you have, say, a 6 step email marketing automation that leads right up to the point when the customer should be likely to purchase again, it’s a great opportunity to keep them as a customer. This will also keep them engaged in a way that won’t be annoying and will keep them interested.

#protip: Whiteboard these and keep them in front of you then ask for customer feedback. That will be the quickest way to have a successful workflow.

Bonus: I’d recommend not making the emails about sales.

Make them about the consumer, what do they find interesting, what could they find helpful after their last purchase. Take note of how long before your customers are likely to purchase again and ensure that they receive a call-to-action to return.

#protip: We’ve changed our Spike News https://spike.co.nz from about us to about our customers. The engagement more than doubled, which was nice, but the feedback we receive weekly is awesome! People like it. That’s the feedback you want too.

Eat more ice cream.

Get stuck into the MondayMotivator with this wonderful poem.

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MondayMotivator — Life
 

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Are you living your life to the fullest?

In a wonderful poem written by Nadine Stair at the age of 85, the statement was clearly made that if she had her life to live over she would…

“Make more mistakes next time,
Relax more,
Limber up,
Be sillier,
Take fewer things seriously, and
Take more chances.”

She would also…

“Eat more ice cream.”
(Particularly important for Jenny Craig, Weight Watchers people, and Dr Atkins – anyway, he’s not around to tell us whether he ate ice cream secretly! Rumour has it that he slipped and fell and cracked his head on the pavement while rushing into a Baskin Robbins Ice Cream Parlour. On second thoughts, it was probably a load of rubbish that he fell over – he just died of a heart attack. Now that I’ve had my rave (who cares anyway?!?), I feel better now that I’ve taken fewer things seriously.)

But most importantly she said…
“I would have more actual troubles and fewer imaginary ones.”

And to really press the point home, she said…
“If I had my life to live over, I would have more moments, one after another, instead of trying to be so many years ahead of each day.”

This wonderful poem, written many years ago has been quoted many times. Each time you read it, it should reinforce to you the importance of travelling lighter than you presently do.

Perhaps that’s why angels can fly, they don’t carry any baggage!

So from today you can lighten up, be sillier, make more mistakes, take fewer things seriously, eat as much ice cream as you want and enjoy your life as a series of brilliant and wonderful moments, one after another, instead of trying to be so many years ahead of each day.

Click here, (If I Had My Life To Live Over), to download this wonderful poem.

Once you have read it, print it out and keep it handy. Read it every day, especially when you get serious. Just remember, business can sometimes ruin a good day! Just like golf can ruin a good walk.

Now that you’re smiling, make someone else smile by sending this Monday Motivator to your friends.

Glenn “Why so serious?” Edley

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Logic makes people think and emotion makes people act

Welcome back. Get stuck into the MondayMotivator.

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MondayMotivator — Emotion

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Emotion Sells – Logic doesn’t.

In today’s world we are inundated with others telling us about the latest this or the whizziest that. New features, new look all at a great price!

Does this ever get us excited enough to buy?

Generally NO. The only time we make the decision to buy is if we feel it would enhance our lives in some way.

This process can be proved when you recognise that no-one has given up smoking based on the logical argument that smoking can be seriously harmful to your health. The only time people give up smoking is when they make the decision that they want to.

This decision is usually based on emotional grounds and not on logic.

Take the time to read the following story. An insurance salesman who was passionate about his product and the benefits it would bring his clients would summarise his presentation by basically applying for the job of looking after the family he was calling on.

He would say, in order to summarise what I have been saying in my presentation so far, I would like to condense it into a simple job application. You see John, I’d like to work for you and Mary and the kids, for five dollars and twenty six cents a week, and I will work for you as long as you want me and I will never ask for a salary rise, even though you may consider me worthy of it.

Here is the work I will do. If you should die, I will make sure that the mortgage is completely paid, that your two children will continue to go to private school, and that Christmas will arrive in the usual fashion with the usual gifts.

Now I won’t be able to go fishing with the children, but I can make sure that when they go fishing, they go with thoughts of a loving and devoted father. Now John, once your children have grown up and your mortgage is completely paid for, and you don’t need me any longer you can sack me and here’s what I will say to you.

John & Mary, it’s been wonderful working for you for the last 34 years and to show you my appreciation I have actually been saving up my salary over that time, so I would like to present it back to you with some interest.

At the end of this presentation there was no way for logic to enter the decision making process. The decision was made on the purest emotion known to man – love.

Have a terrific week and love your customers.

Glenn “Show me the money!” Edley

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How Desire makes difference between winning and losing

Welcome back. Get stuck into the MondayMotivator.

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MondayMotivator — Desire

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Today’s Monday Motivator is an article from Matt Furey about DESIRE and how it is the difference between winning and losing.

Desire Makes the Difference – Matt Furey

Back in my early days as a high school wrestler, I recall the day I lost a match and was heart-broken. I went to workout the next day and a former college wrestler, who was a friend of mine, asked me how I did. When I told him I lost, he looked at me and said, “The difference between winning and losing is almost always DESIRE.”

Man, that one stung. I thought I was working hard. I thought I was putting in enough time to win – but he wasn’t talking about that. He wasn’t talking about my work ethic or how much sweat I put into my practice.

He was talking about an internal quality: DESIRE.

You can go through all the motions, all the training – you can even work real hard – and success will elude you. It will elude you UNTIL you learn that you don’t just train your physical muscles – you must also train your internal muscles. And DESIRE is one of the most important.

In fact, if you visualize what you want – but your desire is weak, you won’t get what you want. Your desire must be strong if you want a vibrational shift to take place within you. And once this vibrational shift takes place within you – rest assured it is taking place outside of you as well.

Once your desire is pulsating, you’ll find that the goal you seek is also seeking you. So the question is: How strong is your desire?

I, for one, believe it can and should be strengthened on a daily basis. Just like your muscles.

Have a terrific week. “Workout” your desire for only a few minutes a day and watch the difference.

Glenn Desire Edley

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What do a football coach and an airline boss have in common?

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MondayMotivator — Lombardi

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

What do Vince Lombardi, the legendary Green Bay Packers football coach, and Jan Carlson, the head of Scandinavian Airline systems, have in common?

They were innovative, passionate believers in creating new levels of performance.

Vince Lombardi created “Lombardi Time”. He required all his players to set their watches 15 minutes fast so that they would be 15 minutes ahead of the rest of the world.

Jan Carlson revolutionized the way Scandinavian Airlines did business by creating a business philosophy around the “Moments of Truth”. He said “anytime a customer comes into contact with any part of your business, however remote, it is an opportunity to form an impression”.

Vince Lombardi, in one of his many speeches, once made an observation about winning as it relates to the sales profession. “Unless a man believes in himself and makes a total commitment to his career and puts everything he has into it-his mind, his body and his heart-what is life worth to him? If I were a salesman, I would make this commitment to my company, to the product and most of all, to myself.”

He also had some fabulously inspiring one liners.

  • “If you aren’t fired with enthusiasm, you’ll be fired with enthusiasm”!

  • “You never win a game unless you beat the guy in front of you. The scoreboard doesn’t mean a thing. That’s for the fans.”

  • “The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavour.”

Be committed to excellence in your chosen field and stay ahead of the bunch by getting to the starting grid 10 minutes before the rest.

Glenn Aaron Rodgers Edley

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10 simple things dogs can teach us about what life is all about

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MondayMotivator — Happy dog

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

Humans can often complicate very simple things.

A famous politician, when asked what he learned most from 50 years of public life, said extraordinary people have two things in common;

1, they laugh uncontrollably and that it comes from inside their belly (belly laugh), and 2, they have a great ability and desire to show affection to their pets.

So this morning, to remind us how simple and happy life can be, let’s learn a few lessons from a happy dog.

An article, titled All I Really Need To Know I Learned From A Dog, says;

  • Never pass up the opportunity to go for a joy ride.

  • When loved ones come home, always run and greet them.

  • Let others know when they’ve invaded your territory.

  • Run, romp and play daily.

  • Be loyal.

  • If what you want lies buried, dig until you find it.

  • Thrive on attention and let people touch you.

  • On hot days, drink lots of water and lie under a shady tree.

  • Eat with gusto and enthusiasm.

  • Delight in the simple joys of a long walk.

Be the dog this week, be the dog, light up the life of those around you and don’t be afraid to bark a few times if you need some attention.

Glenn “Who let the dogs out?” Edley

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Have faith in yourself because faith is unlimited

Welcome to this week’s MondayMotivator 🙂

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Faith
 

Good morning!

Napoleon Hill wrote the book on self-development, the actual book. There were a few before like, Wallace Wattles and James Allen, but Hill tied all the good stuff up into one epic book.

He wrote a lot on faith and I want to share it with you today because it’s sometimes at times like these – you only have to read the news to see what I mean – that faith can go a long way:

Over to Mr Hill.


Faith is the only cure, which gives life, power and action to the impulse of thought!

The foregoing sentence is worth reading a second time, and a third, and a fourth. It is worth reading aloud!

Faith is the starting point of all accumulation of riches!

Faith is the basis of all “miracles”, and mysteries which cannot be analysed by the rules of science!

Faith is the only known antidote for failure!

Faith is the internal unit, the “chemical” which, when mixed with prayer, gives one direct communication with unlimited intelligence.

Faith is the internal unit which changes the ordinary way of thinking, created by the limited mind of man, into the spiritual equivalent.

Faith is the only agency through which the cosmic force of Unlimited Intelligence can be taken and used by man.

FAITH

If you think you are beaten, you are,
If you think you dare not, you don’t.
If you like to win, but you think you can’t
It is almost certain you won’t.

If you think you’ll lose, you’re lost,
For out in the world we find,
Success begins with a fellow’s will –
It’s all in the state of mind.

If you think you are outclassed, you are,
You’ve got to think high to rise,
You’ve got to be sure of yourself before
You can ever win a prize.

ife’s battles don’t always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!

Thoughts become things, so guard your thoughts by not listening, reading or watching trash. Keep your goals at the forefront of your mind, have FAITH, take action and watch what happens.

And this week, when you’re thinking, THINK BIG! That’s the only positive thing I’ve ever read of Mr. Trump’s that rings true to me and I like thinking that way.

Kind regards,

Glenn “Keeping the Faith” Edley

Quote for the week

“To me, faith means not worrying.”

– John Dewey

 

 

Benefits of having a positive attitude!

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MondayMotivator — Positive people

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

So, how positive are you?

In my experience successful people are generally positive people. They’re great to be around too because that optimism rubs off on you.

Here’s some reasons why having a positive outlook is good for you.

Being positive helps you maintain health, happiness and well-being and affects all areas of your life.

Being positive energises you. Lighting up you, and those around you, with infectious enthusiasm and energy.

Being positive helps turn your energy into creativity as you are able to spot new opportunities and ideas you wouldn’t have seen if you were in a negative mindset.

Being positive enables you to be more productive and so be successful because you will get more out of your day and interactions.

Being positive means you don’t take things personally and so save your energy for higher purposes.

Being positive allows you to stay calm and in control.

Don’t just take it from me though, here are three things from Brian Tracy you can immediately put into action to be more positive.

  • Keep your thoughts on your dreams and goals, and keep them off of the things and people that cause you stress and negative emotions. This is not easy, but it’s very important.

  • Preserve your emotional energy by staying calm and positive in difficult situations rather than allowing yourself to be upset or angry.

  • Take ample time to rest completely so you can recharge your physical and emotional batteries. The better rested you are, the more effective you will be.

Have a positively successful week.

Glenn “Mr Brightside” Edley

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An inspirational lesson from Steve Jobs we should all take to heart

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MondayMotivator — Steve Jobs
 

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

This Monday Motivator is inspired by Steve Jobs, with the quote coming from an article from the New Zealand Herald.

He was diagnosed with pancreatic cancer and told to get his affairs in order; “you only have 3 to six months to live”. Having thought he was going to die, Steve had an epiphany which he shared with Stanford University students. What he told them is succinct and a lesson to live by.

‘Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition.’ – Steve Jobs

Now I have some questions for you.

Why do we wait until we think we are going to die before we live how we are meant to, as ourselves?

Why is it we don’t live like this now?

Live like Steve’s lesson says NOW and don’t wait.

Have a terrific week!

Glenn “What’s with all these questions?” Edley

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Are you the main character in your story?

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MondayMotivator — Character

Welcome to this week’s MondayMotivator.

Hi %%First_Name%%,

This morning – CHARACTER. Actions, not words, create who you are… your character. What is character? One dictionary meaning is:

Character (noun): The combination of qualities or features that distinguishes one person, group, or thing from another.

Our character defines us and is more important than the glossy surface stuff we are told will make our lives better. If the glossy stuff worked, then why is it people who have “made it” can still feel they are living unfulfilled, unhappy lives?

There are five main traits that make up your character:

Trustworthiness – honest, have the courage to do the right thing, reliable, loyal
Respect – treat others how you want to be treated, tolerant, have good manners, be considerate of the feelings of others
Responsibility – do what you are supposed to do, persevere, do your best, have self-control, accountable for your choices
Fairness – play by the rules, be open-minded; listen to others, don’t take advantage of others, don’t blame others
Caring – be kind, show you care, be grateful, help people in need

We are not perfect and will slip from time to time. However, if you can keep the five attributes of good character near the front of your mind, you will make a difference. Not only to yourself but to all those you come in contact with.

Have a terrific week and maybe print today’s MondayMotivator out to remind yourself and others of the attributes of a good character.

Glenn “The Main Character” Edley

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