YourMondayMotivator: No One Drifts to Success

Men, like nails, lose their usefulness when they lose direction and begin to bend.  Walter Savage Landor

No One Drifts to Success

You don’t have to be a futurist or a fortune teller to be able to predict someone's future. You can do so by asking him or her one simple question: "What is your one definite purpose in life – and what plans have you made to attain it?"

If you ask a hundred people that question, ninety-eight of them will answer with something like, "I'd like to make a good living and become as successful as I can." While the answer sounds good on the surface, if you dig a little deeper, you will find a drifter who will never get anything out of life except the leftover of truly successful people – those who have a definite purpose and a plan for attaining it. To be successful, you must at this moment decide exactly what your goal is and lay out the steps by which you intend to reach it.

If you want to achieve success, make today the day you stop drifting. Decide upon a definite goal. Write it down. Commit it to memory. Decide exactly how you plan to achieve it. Then begin by putting the plan into action immediately.

Your future is what you make it. Decide now what it shall be.

Have a successful week.

YourMondayMotivator: What the best marketing is about

Opportunity is as scarce as oxygen;
men fairly breathe it and do not know it.  Doc Sane

This week an article from Jay Levinson.


The finest marketing ever created — and ever to be created — is not about your product. It is not about your service and not about your company. It is not about your features, not about your benefits, not even about your competitive advantages.

What it is about is your prospect and customer and how what you offer will change their lives for the good.

Most marketers create marketing under the silly assumption that prospects are asking "Who are you? What is your product or service? When are you open? Where are you located?" The reality is that the only real question in the customer's mind is "Why should I care?"

Unconsciously, your prime prospects are saying, "Tell me a story that has me in it. Don't tell me stuff about you. Tell me clearly what's in it for me. Can you save my time, increase my income, reduce my stress, bring more love into my life or cause people to think highly of me?" If you can't do that, better leave those prospects alone because you're wasting their time and your money.

We learn these age-old secrets Roy S.Williams, who also reminds us that it is pure mythology to buy into that old lie telling you "If a man can make a better mousetrap, the world will make a beaten path to his door." Many better mousetraps have been built, points out Mr. Williams, but most were too high-priced or poorly marketed to unseat the one we've been using since before the turn of the century.

Another home truth charmingly related by the Texas guerrilla Williams is that it is far less important who you reach than what you say. Researchers and readership studies have enabled us to put our target audience right in the crosshairs but don't give us much of a hint as to what we should say to that audience. The sad result is that most marketers say the wrong thing.

So much emphasis has been placed upon reaching the right people that marketers tend to become overconfident and neglect the crucial power of their message. In the science of selecting target markets, we have lost the art of saying the right things — of persuading — and the art of commitment — of repeating our message. We must remember that marketing is part business, part science, part patience and part art — the art of committing to persuading people to want what you are offering them.

Having been involved in the process of creating and presenting marketing, I've learned that the talent to motivate people, to say exactly the right thing to the right people is usually diluted by other people in the chain of command who must approve marketing. Most of the time, they are scared to death of offending somebody and so they suggest a compromise message.

There is no marketing strategy so brilliant that it cannot be made utterly ineffective through compromise. I've seen compromise and layers of approval kill many great marketing campaigns, but I've never ever seen them create one. Not even close.

Take the tale of the shoeshine boy whose rag kept popping and cracking with activity, but the shoes being shined looked ordinary. The wizard says most marketing is the same way. It's just "poppin' the rag" but the deep shine never appears.

Guerrillas, who are notorious for their generosity, will also appreciate the William's tale of Cecil and Fat Charlie, each of whom operates a produce market. Cecil markets his as having the most accurate scales in town. Fat Charlie, whose prices are a mite higher than Cecil's, always gives customers something extra. They order five pounds of potatoes. They get five pounds plus a plum or a peach, perhaps a handful of cherries. And always a smile. Fat Charlie calls this "the delight factor. "

Even though Cecil is unquestionably the town's lowest cost provider of produce and has a predictable customer base of hardcore bargain hunters, Fat Charlie gets much more word-of-mouth marketing, higher average tickets due to his free samples, greater profits, and more delighted customers. Fat Charlie knows well what the best marketing is about.

Have a successful week.

YourMondayMotivator: Summer has arrived

Don’t be fooled by the calendar. There are only as many days in the year as you make use of. Charles Richards

Summer has finally arrived. I hope you enjoyed the beautiful weather over the weekend and didnt get too burnt. Remember to slip, slop, slap.

The final proof that Summer is here was the feast of snapper, smoked Kahawai, Venison and scallops my family and friends enjoyed last night. I apologise if your a vegetarian but there is nothing better than fantastic weather and a BBQ on a Sunday afternoon.

Have a successful week and yay for Summer.

YourMondayMotivator: The right job.

The absolute fundamental aim is to make money out of satisfying customers.
John Egan

Good morning,

What a beautiful day to start the week off. Over the weekend I thought about what motivates me to go to work each day. It is because I like meeting/talking to people and maybe being able to help them expand their business. Making money by providing better service to their customers through email marketing and other Web Solutions.

Whats your motivation for coming to work each day? If its because you have to, you are probably in the wrong job.

Have a successful week.

YourMondayMotivator: Babies are blank cheques

“A baby is a blank cheque made payable to the human race.” Barbara Christine Seifert

I read this story ,by Joe Gracia from Give to Get Marketing, and had to share it with you. The story is, Two Truths About Babies, and is about the Marketing Ideas Joe thought of when he and his wife Maria had a little girl a month ago.


Two Truths About Babies

Anyone who has raised a baby or has just been around a baby for any length of time knows these two indisputable facts:

1) Babies cry,


2) parents will do practically anything to get them to stop crying, and smile again.

As a parent you learn early on that babies rarely cry for absolutely no reason. There are almost always very specific reasons for their tears.

She may want her diaper changed.

She may want to be burped.

She may want a nap.

She may want to eat.

She may want to play.

She may want a change of scenery.

She may want something to soothe her gums.

She may want something different to eat.

She may simply want to be held by her mommy. etc., etc. etc.

At this age, she doesn’t have the words to tell us exactly what she wants. She can only use tears, wails and sobs in an attempt to communicate to us that, at the moment, she isn’t getting something she wants.

It is up to us to use our intelligence and experience to discover what our baby wants so that we can quickly turn her sobs into smiles. Smiles. That’s what most parents want more than anything from their little babies.

And that’s exactly what you want from your prospects and customers–smiles. And of course, the biggest smile of all comes when they decide that you are offering them exactly what they want, and they buy your product or service. You both smile when that happens.

Smiles = Sales

‘Marketing is all about helping people get what they want.’

Give your baby what she wants and you both smile. Give your prospects and customers what they want and you all smile. This is a simple concept, but it is a key concept in breaking through to a new level of success in your business.

If you can learn how to give your prospects and customers exactly what they want, you are well on your way down the road to riches.

It’s not as easy as it may sound. You know instantly if you are giving your baby what she wants. If she cries, she isn’t getting what she wants. If she smiles or laughs, she is.

But your prospects and customers don’t sob or cry when they don’t get what they want. They do something even more upsetting to you as a business owner. They simply turn away from your business and buy from someone else.

So it is vital that you give your prospects and customers exactly what they want if you want your business to grow. But how can you know if they are getting what they want?

There is only one sure way. Look at your results.

Look at your sales, your leads/prospects; the responses from your ads, your direct mailings, your e-mailings, your calls, your web site, etc.

A low level of sales or responses means you are not giving your prospects and customers what they want. A higher level of results means you are — but of course you can always increase the level even more.

The better you become at improving your marketing systems so that more and more of your prospects and customers get what they want, the higher and higher your results and sales soar.

Once you grasp this concept, it changes the way you look at your business, and it significantly improves your finances.

You Have to Listen to Your Market

George Burns of the old Burns and Allen comedy show once said, ‘Our audiences made us as good as we are today. ‘When we were on stage in front of an audience we would try a new joke. If they laughed, we left it in. If they didn’t laugh, we took it out. ‘Before long we had a very funny act. All we did was listen to our audience. They told us what they wanted.’

I hope you enjoyed Joe’s story. Have a successful week.

YourMondayMotivator: Have you got BHAG’s?

“In the long run, men hit only what they aim at. Therefore….. they had better aim at something high.” Henry David Thoreau

BHAG’s. What is a BHAG? A BHAG is a Big Hairy Audacious Goal. As Donald Trump said, “If you are going to think anyway, think big.” So this weeks article is about how to set and achieve your goals.

It has been proved in research studies, that less than 5% of people set goals. So it’s not surprising that less than 5% of people are successful. The hardest part is actually doing or following through what you know you must do.

Tip #1
1. Set goals in three levels. Then, as you achieve each level, give yourself a reward.

  • Historic to present activity – easy success
  • Realistic – possible, with a stretch
  • Dream – hairy, audacious goal, so big you wonder if it’s possible, but the idea fires you up!

2. Be clear and succinct as vagary confuses. Our built-in goal-seeking mechanism must have clear instructions, e.g. Not: “One day I’ll write a book, if I can find the time” Instead: “I am learning to a be best-selling author. I make time every week to work on my writing” a succinct and precise instruction.
3. Think and speak your goals in the present tense; it’s your sub-conscious you’re convincing.

Tip #2
“Lists, lists, more lists! Nothing works as well as having a large pad with “things to do” crossed off. The real productivity comes from sitting down and going through the thought process that generates the lists in the first place. When you’re really under pressure, you end up with lists of lists!”

Tip #3
If you’re like most people you set long-term goals for yourself at the beginning of each year which is easy. But the real challenge comes when you try to convert those goals into results. The best way for a person to achieve their goals is to break them into the smallest denominator, e.g.:

  • Monthly Goals – Break your annual goals into monthly goals
  • Weekly Goals – Break your monthly goals into weekly goals
  • Daily Goals – Break your weekly goals into daily goals
  • Hourly Goals – Break your daily goals into hourly goals

Now ask: What do I need to be doing at every moment of the day to be accomplishing my goals?

Tip #4
1. Make the decision that you desire to achieve the goal
2. Believe that you can achieve the goal
3. Write your goal on paper
4. Be honest with yourself
5. Analyse your present situation
6. Use deadlines
7. Identify rocks that stand in your way
8. Identify skills you will need
9. Identify those people from whom you will need co-operation
10. Make a complete business plan
11. Visualise, emotionalise, affirm
12. Determine to back your plan with patience and persistence

Tip #5
A most important technique to use to achieve goals is visualisation … or BE, DO, HAVE.
I have to BE the person that will achieve my goals in my head before I can DO the things necessary to achieve them and then I will HAVE my goals delivered to me.
Using dream charts and other visualisation and meditation material, you can idealise what you want, and visualise yourself having what you want. Then you continually verbalise your wishes as if you already have them until you actually achieve the goal.
“There was a turning point in your life when it all made sense, when you saw what you had to do, maybe take a risk, but you did it.”

Failure to Plan, is Planning to Fail