“Always develop the human bond before the business bond.”
Have you ever been left on hold just a little too long and hung up the phone frustrated?
Have you ever felt uncomfortable because someone was “selling” you their service before listening to what you really want?
Have you ever been greeted in a rude or indifferent manner??
Well if you’re like many people, it doesn’t take long before you start thinking about another place to do business.
It’s amazing how many businesses spend a fortune on advertising not realising that a key to turning a prospect into a client may depend on something as simple as the way the receptionist answers the phone.
KEYS TO REMEMBER:
Good marketing is about building relationships.
It’s always about listening to what the customer wants and needs.
It’s small things like smiles and greetings.
And the outrageously good service you give.
The close and personal follow-up with your clients and prospects.
Why do clients choose one business over another?
Consider the research done by the Forum Research Corporation. They analysed 14 major service companies in terms of customer satisfaction. Their results follow:
15% of customers switched to another business because of quality problems.
15% left because of price.
70% departed because they didn’t like the human side of doing business with the prior provider of the product or service!
Building the human bond means treating clients and prospects with the utmost respect, offering the most valuable information and always giving them the very best service. If you do they will become customers for life and your very best sales force.
Have a fantastic week.
P.S. Download the Four Factors that control your Life so you can discover the POWER of reprogramming your brain to achieve GREATER results, INCREASED performance, income and business POTENTIAL.